Whether you’re looking for a new place to work or you’re assessing whether or not to use a company’s products or services, it’s always important to fully assess and research a company. There are lots of different signs that signal a good or bad organisation — you just need to be aware of these so that you know what to look out for. If you think you’ve found a company that ticks all of the boxes, but you’re not completely sure, take a look at these tips on how to tell whether a company is a real deal.
Positive first impressions
When you come across a company, more often than not, the first thing you notice is their online presence. If you’re looking for a particular service, you might do a Google search for this and be led to the company website. If the website ranks within the top 10 search results for that term, this is a good indicator that Google rates the company highly and thinks they’re relevant for what you’re looking for. Once you’ve visited the website, pay attention to the way the company markets themselves. They should have a visually strong and user-friendly website, filled with lots of clear and high-quality content. A poorly made website with little to no content, low-quality images and faulty features making it difficult to navigate highlights a company that should be avoided at all costs. Features like these show that the company care about their online presence and are a legitimate company that you can trust. Other things to look out for are an active social media presence and a clear brand strategy and message. A strong brand message is particularly important if you’re seeking a new company to work for as you’ll want to assess whether the company fits your own values.
Good customer service
Good customer service is the hallmark of any good company, whatever the specialism or industry. Pay attention to everything from your experience communicating with the company to the company reviews. Positive reviews say a lot, so if a company has multiple 5-star reviews with people complimenting things like customer service and the quality of the services or products, you’re onto a winner. Property investment specialists, RW Invest, are an example of a company that’s renowned for offering world-class service, with expert property professionals and a client care team that is dedicated to keeping their clients as happy and informed as possible.
Quality products or services
While good reviews, a knowledgable team and a strong online presence are all important, the actual products or services available are a big deciding factor on whether or not this company is right for you. If you’re looking for a catering company for a big event, for instance, you’d need to be sure that their food is up to your standard and the best way to do this would be to taste it for yourself. If you’re not happy with the quality of the services or products your chosen company offers, consider the fact that it’s just not the right fit for you and begin to look elsewhere.
